DIESEL

Official Diesel website. Italian Jeans, Casuals, and other Clothing manufacturer. Fashion Collection 2009



Diesel Jeans Diesel clothing is one of the leaders in the italian fashion design industry. Runways across the globe sport Prada, Fendi, Dolce and Gabbana, and other haute couture designers. The reaches of Italian fashion far outstretch the glitz and glamour of haute couture, however, as is proven by the astronomical success of Diesel. v Renzo Rosso is the founder of the Diesel brand. Rosso was born in Padua, Italy in 1955, the son of a farmer. He studied industrial textiles, and after graduating, he got together with some friends and created the Genesis Group in 1978, which created Diesel as well as some other brands, including Goldie and Replay. The name Diesel was chosen very carefully because it is pronounced the same in every language. Though Diesel wasnt bringing in much money for the group, Rosso realized its potential and bought sole rights to the Diesel Jeans brand in 1985. Not having a background in marketing or advertising. Rosso jumped in feet first, opening a flagship store in New York City, directly across the street from the massive Levis store. It was this type of bold planning and obvious marketing that made consumers take note. The Diesel Jeans line of clothing was different because it looked worn. Jeans came pre-washed, some with holes in them. Rosso has said that at first, people didn?t realize that this was the intended look and often returned the jeans believing them to be defective. The misunderstandings didnt last for long, however. Rosso is well known for doing things spontaneously, and for following the road less traveled. The international headquarters for Diesel is located in Molvena, Italy ? a small town that, compared to Milan, seems to be in the middle of nowhere. The quiet surroundings and lack of hustle and bustle are both soothing and inspirational to Rosso. Just as unique and popular as the jeans are the advertisements for Diesel. Rather than conforming to standards in fashion ads, Rosso decided to go for shock value and humor. Diesel?s slogan is ?For successful living, and their ads feature everything from homosexual sailors to Africa as an international superpower. They?ve created humorous ads that claim to have taken a poll about the most common types of stains found on their clothing, and they have even poked fun at religion. In an attempt to deflate the trend of designers paying celebrities to wear their brands, Rosso announced in 2000 that they would be sponsoring a young Polish singer by the name of Joanna Zychowicz. After scathing reviews in the media accusing Diesel and Rosso of stooping to the level of those they eschewed, Rosso let the cat out of the bag Zychowicz existed only in his imagination. An odd prank to pull for certain, but it resulted in another successful advertising campaign and strengthened attention for the brand. Always fresh and creative, Diesel denim comes up with at least 50 new designs and washes for their denim every year. Diesel denim makes much more than just jeans though. Their women and men?s casual clothing is very popular, and they haveexpanded into footwear and childrens wear. They have also licensed their brand for leather accessories, eyewear, jewelry, and perfume. But its the denim jeans with the unmistakable red stitching on the back pockets that have brought them fame, fortune, and international attention. Rosso and his company have won many awards for their products and their advertisements, including the Premio Risultat award in 1996 from the Bocconi Institute in Milan, for ?Best Italian Company of the Year?. Rosso was named in British music magazine Select,as one of the 100 Most Important People in the World? who will contribute to the shape of the new millennium. Diesel has enjoyed many years of seeing their ads being run at the Cannes Film Festival as well. Diesel appeals to both young and old. Teenagers save up their money to afford the high price tag for these fashionable jeans, and business people can wear them with a blouse or jacket on casual workdays. Their ads both mock young people and glorify them. Seeming to be anti-establishment, Diesel allows its faithful followers to feel original and unique while still buying products that are trendy and fashionable. Its a difficult path to continue along, but Rosso has seemingly found the way. With flagship stores in Rome, London, Paris, New York, San Francisco, Amsterdam, Milan, London, and Tokyo, the Diesel influence is wide and undeniably global. They bring in over 360 million euros annually and employ over one thousand people worldwide in production. For a company whose founder knew little about advertising and business, Diesel has become one of the most influential and fashionable clothing manufacturers the world has ever seen. Where Rosso?s imagination and creative spirit will take the company next is anyones guess, but it is certain that millions of consumers will be along for the ride.


Diesel Dz7034 Watch
Diesel Dz7034 Watch - Diesel dz7034. Diesel watches are never conventional and always tempting. The dz7034 series 4 offers: negative display detailed stitching.
$120.00 | $81.00

Diesel Watch Dz3036
Diesel Watch Dz3036 - Diesel dz3036 . Quartz movement, casual watch, silver tone hands, red sweeping hand, small silver tone numbers on outer dial, analog date display window at 3 oclock, small red indexes on outer dial, polished stainless steel bezel, polished stainless steel caseback is embossed with a native american indian head, stainless steel crown and screw in caseback, 100 meters/330 feet water resistant.
$140.00 | $119.00

Diesel Sunglasses Ds0001 s Frame Shiny Gunmetal Lens Oke
Diesel Sunglasses Ds0001 s Frame Shiny Gunmetal Lens Oke - Diesel sunglasses ds0001/s frame: shiny gunmetal lens: smoke. Diesel sunglasses are renown for their unique styling. The ds0001/s is designed with adjustable nose pads for superb comfort. The polycarbonate lenses are lightweight, scratch/impact resistant & ensure 100% uv protection. New for 2005!.
$135.00 | $69.99




Diesel Dz2132 Watch
Diesel Dz2132 Watch - Diesel dz2132 . Quartz movement, casual watch, silver tone luminous hands and indexes, lavendar sweeping hand, brushed gold tone stainless steel bezel, crown and case, stainless steel caseback, 50 meters/165 feet water resistant.
$110.00 | $85.80

Diesel Burgundy Hooded Mina Jacket
Diesel Burgundy Hooded Mina Jacket - Diesel burgundy hooded mina jacket. Off retail value at diesel cotton shell with lightweight polyfil jacket is fully lined wide ribbed sweater knit on cuffs and hem embroidered design on left chest zipper front closure slightly cropped length measures approximately 20 from base of collar to hem. Start your engines for deconstructed hipster wear from the kings of cool, diesel. Machine wash and recommend air dry. Shell: 52% cotton / 48% nylon fill: 100% polyester. Imported. Diesel model #1089125.
$195.00 | $89.95

Diesel Luxor Wrap Mini Skirt
Diesel Luxor Wrap Mini Skirt - Diesel black corduroy luxor wrap mini skirt. Off retail value at diesel wide wale corduroy unlined asymmetrical button close wrap front pleated rear hem belting at sides skirt measures approximately 11. Start your engines for deconstructed hipster wear from the kings of cool, diesel. Machine wash. 70% cotton / 30% polyester. Imported. Diesel model #1089202.
$100.00 | $90.00


Diesel Jeans Gruson Flare
Diesel Jeans Gruson Flare - Diesel vintage blue gruson flare jeans. Off retail value at diesel soft cotton denim with fading around seams zip fly with double button waist side slash pockets and plain back flare leg low rise 8½ rise. Innovative urban designs by diesel ensure a stylish and unique wardrobe. Machine wash and recommend air dry. 100% cotton. Imported. Diesel model #1078835.
$160.00 | $47.99

Diesel Army Green Twill Lenc Pants
Diesel Army Green Twill Lenc Pants - Diesel army green twill lenc pants. Off retail value at diesel cotton twill zipper fly and button waist side slash pockets zipper back pocket with string pull frayed edge waistband and hem bootcut leg inseam measures approximately 34 and rise 7. Innovative urban designs by diesel ensure a stylish and unique wardrobe. Machine wash and recommend air dry. 100% cotton. Imported. Diesel model #1078692.
$110.00 | $59.99

Diesel Skirt Brown Floral Velvet
Diesel Skirt Brown Floral Velvet - Diesel brown floral velvet valiu skirt. Off retail value at diesel floral print velvet unlined button close frayed canvas strap with zip closure at front side seam detailing flared hem skirt measures approximately 24 from waist to hem. Start your engines for deconstructed hipster wear from the kings of cool, diesel. Machine wash. 100% cotton. Imported. Diesel model #1089204.
$167.00 | $34.95




Diesel Jeans



 

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