DIESEL

Official Diesel website. Italian Jeans, Casuals, and other Clothing manufacturer. Fashion Collection 2009



Diesel Jeans Diesel clothing is one of the leaders in the italian fashion design industry. Runways across the globe sport Prada, Fendi, Dolce and Gabbana, and other haute couture designers. The reaches of Italian fashion far outstretch the glitz and glamour of haute couture, however, as is proven by the astronomical success of Diesel. v Renzo Rosso is the founder of the Diesel brand. Rosso was born in Padua, Italy in 1955, the son of a farmer. He studied industrial textiles, and after graduating, he got together with some friends and created the Genesis Group in 1978, which created Diesel as well as some other brands, including Goldie and Replay. The name Diesel was chosen very carefully because it is pronounced the same in every language. Though Diesel wasnt bringing in much money for the group, Rosso realized its potential and bought sole rights to the Diesel Jeans brand in 1985. Not having a background in marketing or advertising. Rosso jumped in feet first, opening a flagship store in New York City, directly across the street from the massive Levis store. It was this type of bold planning and obvious marketing that made consumers take note. The Diesel Jeans line of clothing was different because it looked worn. Jeans came pre-washed, some with holes in them. Rosso has said that at first, people didn?t realize that this was the intended look and often returned the jeans believing them to be defective. The misunderstandings didnt last for long, however. Rosso is well known for doing things spontaneously, and for following the road less traveled. The international headquarters for Diesel is located in Molvena, Italy ? a small town that, compared to Milan, seems to be in the middle of nowhere. The quiet surroundings and lack of hustle and bustle are both soothing and inspirational to Rosso. Just as unique and popular as the jeans are the advertisements for Diesel. Rather than conforming to standards in fashion ads, Rosso decided to go for shock value and humor. Diesel?s slogan is ?For successful living, and their ads feature everything from homosexual sailors to Africa as an international superpower. They?ve created humorous ads that claim to have taken a poll about the most common types of stains found on their clothing, and they have even poked fun at religion. In an attempt to deflate the trend of designers paying celebrities to wear their brands, Rosso announced in 2000 that they would be sponsoring a young Polish singer by the name of Joanna Zychowicz. After scathing reviews in the media accusing Diesel and Rosso of stooping to the level of those they eschewed, Rosso let the cat out of the bag Zychowicz existed only in his imagination. An odd prank to pull for certain, but it resulted in another successful advertising campaign and strengthened attention for the brand. Always fresh and creative, Diesel denim comes up with at least 50 new designs and washes for their denim every year. Diesel denim makes much more than just jeans though. Their women and men?s casual clothing is very popular, and they haveexpanded into footwear and childrens wear. They have also licensed their brand for leather accessories, eyewear, jewelry, and perfume. But its the denim jeans with the unmistakable red stitching on the back pockets that have brought them fame, fortune, and international attention. Rosso and his company have won many awards for their products and their advertisements, including the Premio Risultat award in 1996 from the Bocconi Institute in Milan, for ?Best Italian Company of the Year?. Rosso was named in British music magazine Select,as one of the 100 Most Important People in the World? who will contribute to the shape of the new millennium. Diesel has enjoyed many years of seeing their ads being run at the Cannes Film Festival as well. Diesel appeals to both young and old. Teenagers save up their money to afford the high price tag for these fashionable jeans, and business people can wear them with a blouse or jacket on casual workdays. Their ads both mock young people and glorify them. Seeming to be anti-establishment, Diesel allows its faithful followers to feel original and unique while still buying products that are trendy and fashionable. Its a difficult path to continue along, but Rosso has seemingly found the way. With flagship stores in Rome, London, Paris, New York, San Francisco, Amsterdam, Milan, London, and Tokyo, the Diesel influence is wide and undeniably global. They bring in over 360 million euros annually and employ over one thousand people worldwide in production. For a company whose founder knew little about advertising and business, Diesel has become one of the most influential and fashionable clothing manufacturers the world has ever seen. Where Rosso?s imagination and creative spirit will take the company next is anyones guess, but it is certain that millions of consumers will be along for the ride.


Diesel Watch Dz4085 Lver
Diesel Watch Dz4085 Lver - Diesel dz4085 . Quartz movement, dress watch, chronograph, silver tone luminous hands, silver tone numbers and indexes, small black indexes on outer dial, brushed gunmetal stainless steel bezel, analog date display window, polished stainless steel case, crown and selector buttons, polished stainless steel caseback, 100 meters/330 feet water resistant.
$195.00 | $175.00

Diesel Burgundy Hooded Mina Jacket
Diesel Burgundy Hooded Mina Jacket - Diesel burgundy hooded mina jacket. Off retail value at diesel cotton shell with lightweight polyfil jacket is fully lined wide ribbed sweater knit on cuffs and hem embroidered design on left chest zipper front closure slightly cropped length measures approximately 20 from base of collar to hem. Start your engines for deconstructed hipster wear from the kings of cool, diesel. Machine wash and recommend air dry. Shell: 52% cotton / 48% nylon fill: 100% polyester. Imported. Diesel model #1089125.
$195.00 | $89.95

Diesel Dz9003 Watch
Diesel Dz9003 Watch - Diesel dz9003. This timeframe features a brown dial and a genuine leather strap.
$150.00 | $117.00




Diesel Black Kaimi Sunglasses
Diesel Black Kaimi Sunglasses - Diesel black plastic kaimi sunglasses. Off retail value at diesel black plastic frames with silver toned banding at center grey tint lenses uv protected lenses measure approximately 2¼ wide x 1½ tall stems measure approximately 5 logo at stems white leather hard logo case. Rev up your eyewear collection with functionally fashionable sunglasses from diesel. . Plastic / metal. Italy. Diesel model #1083812.
$160.00 | $69.99

Diesel Watch Dz2137
Diesel Watch Dz2137 - The diesel watch dz2137 features an embossed genuine leather strap creates this fashion forward style. Coming straight from the diesel clothing line, the straps embossed design offers a inter-twining into the clothing. The dial is functionally designed with heavy indexes and pop color second hands. Water resistant up to 10 atm. Quartz analog movement. Comes in diesel packaging. The rugged look with a refined, modern touch. With a handsome, stainless steel case, a silver dial with 3 hand movement, and a camel colored leather strap with intricate detailing. Water resistant up to 10 atm.
$100.00 | $89.95

Diesel Zerox Jeans
Diesel Zerox Jeans - Diesel zerox jeans. This style features a low rise, slim fit thighs with enforced button closure, with diesel label button and rivets, diesel 5th pocket logo, diesel trademark back pocket label & diesel design converging pocket concept, and anti-fit seat. These jeans are 100% cotton, made in italy.
$135.00 | $47.99


Diesel Dz4069 Watch
Diesel Dz4069 Watch - Diesel dz4069 . Quartz movement, dress watch, silver tone luminous hands and indexes, analog day and date display, red enamel bezel on stainless steel, stainless steel case, crown and caseback, 100 meters/330 feet water resistant.
$150.00 | $135.00

Diesel Dz4053 Watch
Diesel Dz4053 Watch - Diesel dz4053 . Quartz movement, casual watch, silver tone luminous hands and indexes, mineral crystal, stainless steel bezel, crown, case and screw in caseback, 100 meters/330 feet water resistant.
$100.00 | $78.00

Diesel Dz2096 Watch
Diesel Dz2096 Watch - Diesel dz2096 watch. Stainless steel bracelet watch with quartz analog movement. Day and date function. Diameter of 28 mm. Mineral crystal. Water resistant up to 10 atm. Comes in diesel packagingquartz movement, analog day/date display, screw in caseback, mineral crystal, silver tone luminous hands/stick markers, 100 meters/330 feet water resistant.
$150.00 | $117.00




Diesel Jeans



 

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